Very Cool Flash Video For The Breeders Song "Walk It Out"

I’m sick of video. Sick of it. For every Youtube feature that gets crammed into that box of theirs, I just think it looks like a flea market.

So imagine my delightful surprise when I viewed a completely new take on flash video today. I mean, how awesome is this? Long story short, big fans of the Breeders (Cannonball was such a nice song by the way…) pulled together a music video for their song “Walk It Off”. You can follow the story of the video through 4 different perspectives. Just click on 1, 2, 3, or 4 to check them out.

The backstory on this video is pretty amazing as well. You can read about that at my favorite scooter blog ever, 2strokebuzz.


link: 2sb Meets The Breeders

Honeyshed’s Back With A Brand New Track

Honeyshed, the QVC ‘s MTV experiment bankrolled by Publicis and dreamed up by Droga5, took a lot of heat upon its first outing on the web. They went dark for a while only to officially re-open their flash based doors a day ago.

During my last few weeks at Digitas, I worked on the Honeyshed business. Part of the reason as to why I agreed to help out had a tremendous amount to do with my relationship with their current CEO, Steve Greifer who I consider a good friend. I also, sinfully admit, I liked the concept.

Unfortunately I wasn’t able to work on the project for very long.

As I told Steve, I think the new rollout is a considerable improvement over the first iteration of Honeyshed.

But will it turn heads? I’ve thought a lot about whether or not the concept will succeed – Greg Verdino had a great point regarding how success will be dictated by number of sponsors, which will ultimately be decided by uniques and time spent on site.

They have a shot.

I believe we’ll all know what the outlook for Honeyshed is going to be once they role out their media plan. Articles like these are a bit discouraging though:

Online Video, Where’s The Money?

For the detractors. The ones who say the girls are too whoreish, the guys aren’t authentic, etc. I don’t think Honeyshed is losing sleep over you. In fact, I believe the more offensive your comments, the greater the curiosity will peak in their audience. And speaking of audience, I ask you to walk into a Hot Topic store. Those same faces you see on Honeyshed you’ll see in the real world perusing the aisles for hoodies.

Are they buying $250.00 shoes? Um probably not. But keep in mind Honeyshed is intertwining aspirational products with in-reach goods.

Ultimately however I think product features will be dictated by audience demand. There’s a lot of theater in their approach and it’s purposely done but if they want to scale, Honeyshed is going to be reliant on consumer participation.

I sincerely wish them the best of luck.

Is Joost Juiced?

“Sorry Craig, we ran out of inventory. Why not try us again in August.”

That’s what I was told by the Joost sales executive last year when I was seeking out new opportunities for my clients while at PHD. We had met with the Joost team a few times, and I genuinely enjoyed the time we spent together – their product was different, though at no point at the time had we ever seen a live demonstration of their product. In fact, they had trouble securing beta accounts for my team.

When Brian from Joost informed me of the news – that we missed the boat on the very first sponsorship opportunities of the Joost platform, I had to admit – I wasn’t too upset.

My clients on the other hand weren’t too enthused with the news. I think the reaction was something along the lines of, “First Second Life…and now Joost?!” The “innovation” in my title was slowly fading, I could feel it…

And who could blame them? This could’ve been the social event of the century. Yep, for a time, Joost was the only thing talked about in our respective offices, even eclipsing the Second Life hype. Joost was like the Miley Cirus of video platforms. Everyone wanted an invitation to their beta and talked up how the Joost platform could revolutionize not just the online but offline world of video.

Hey I wasn’t really complaining much. Their hype coincided with a presentation I gave on narrowcasting.

As the news trickled in that their beta program was filling up faster than a Dodge Durango during a $2.25 gas sale, there was a brief twinge of regret. Had we made the right choice? Taking a deep breath, I braced myself for hearing about how we missed the boat, missed first movers advantage, etc.

Pardon my shock when I received a note a month ago from Brian Danzis informing me of his decision to move on. Brian is a great sales executive – someone I respect in the industry. It’s never easy trying to sell something new into agencies and Brian did a great job – first at Massive, then making the jump to Joost. Given that the initial beta sponsorships sold out quickly, his departure took me by surprise. I mean this is a company that received $45 Million in VC, they should be well incubated. Right?

I would argue that the two things you don’t want to lose in company leadership are technology and sales. Technology, so you can continue to evolve and advance your product. Sales so you can continue to bring in the revenue to fund your advancements and appease your investors. The two are symbiotic and I’ve been on the end of both of those spectrum where one goes awry leaving the other to fend for itself, typically not for very long.

No sooner did I receive news that Brian left, it was announced that the CTO of Joost parted ways. First it was reported his departure was amicable, and then he was fired.

So what happened?

Ultimately the platform failed to convince consumers to download it. In fact in diving into the controversy surrounding Joost, I was glad to see that Mathew Ingram shared the same sentiments in his post on the subject.

Joost had some interesting features. The ability to embed widgets, the in-program chat functionality, were fine and good but ultimately nothing they created was imperative to have.

Back to my clients while at PHD – like Second Life, I did not dismiss Joost as vaporware. What I suggested was that we as an agency, wait to see where uniques level out. Wait out the first wave of hype and let the audience stabilize.

Unfortunately things don’t look too bright for Joost. Per Mathew, he noted this commenter on the NewTeeVee post linked above — who claims to be an insider at Joost — claiming that things are not going well: “The mood is very bad inside the company, money is running out fast, the cash burn is of course way way too high, and so there is a lot of nervousness. Honestly, I think they are dead.”

Joost is still adding content, such as the Star-Trek catalog. But is it too little too late? For a company that seemed to be in the press every day at the beginning of 2007, they’ve been awfully quiet in 2008…almost too quiet.