An Open Letter to Neal Pollack

Dear Neal,

According to your twitter bio, you describe yourself as an author of eight books, a yoga instructor, a roller-derby announcer, a reluctant car journalist, and three-time Jeopardy! champion. If your opinion piece on Yahoo was a category on the game show, you could take “Things You Shouldn’t Put In Your Mouth” for $500.

You’ve painted quite a picture in Detroit, Neal. One that borders on “When the cats away, the mice will play” and “Let them eat cake”.  I think it’s fair to say, neither of those are accurate in any sense what-so-ever.

Sure, you make a few valid points. Yes the ELR is excessive at a price point we all shook our heads at but you know what? The plebeian alternative Volt is kind of a bad ass car. As is the 100 mpg Fusion Energi and the 30 mpg Grand Cherokee equipped with the EcoDiesel.

Or how about a truck that just shed 700 lbs. and introduced mainstream America to the concept of lightweighting? Or a midsize SUV with a 9 speed transmission that gets over 31 mpg? Or a 460 HP sportscar that still achieves 29 highway?

Nope, apparently those didn’t count. Instead it feels like you’re asking us to bow down to the stoic shrine of Japan. Hey you know what? I like the Accord! I think the Prius was a catalyst that forced us Americans to think about fuel economy differently, but these are the same companies that make 13 city / 17 highway Sequoias and 12 city / 18 highway Nissan Armadas. They aren’t indemnified from criticism.

That must be why I saw their engineers crawling all over the new F-150 with open mouths this afternoon at the NAIAS Industry Preview. Had you stuck around after Kia stopped handing out bacon popcorn and MINI closed down its smoothie bar, you would have seen some eye opening dexterity that would have put VIA Motors special guest and aerial artist Maria Luna to shame.  Furthermore, I don’t think they were using their measuring tape, graphic note pads and cameras for fun. But who knows, I could be wrong. Perhaps it’s in the realm of possibility that the one gent I saw sticking his full arm in the wheel well of a Chrysler 200 misplaced his iPhone and was simply looking everywhere to recover it.

Look, I know I’m a tad over-sensitive on the topic of grinding the Big 3’s noses into the ground. I lived it for a few years on the front lines you know. I guess I’m sorry an out of town journalist used a national platform in a way that shuns the hard work this industry has put forth since its darkest days a mere five years ago. Yes there’s an awful lot to lampoon, but nobody would have imagined the innovations we’ve seen coming out of Detroit like we have today.

I think that’s worth celebrating.

Sincerely,

Craig Daitch

Join the conversation and follow me on twitter @craigdaitch

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s