A few years ago I did something really radical.
I used Facebook to video chat with my friends.
Okay to clarify, I wasn’t actually using Facebook itself, but a plugin called Tokbox that embedded a video chat client into an application that ran on Facebook. It was cool! It was rad! It…ran out of novelty after a few weeks and I never used it again.
That’s not to say video chat is a poor means of integration, quite the contrary, and I believe it does have its uses. But a 1 to 1 chat client while Facebook’s newest competitor is rolling out group chat is simply not going to cut the mustard. Even more so, a chat client that lacks the ubiquity of Facebook’s reach – namely lack of mobile integration – makes, in my opinion, Facebook look unprepared. This was supposed to be a day celebrated through innovation and instead Facebook felt more slow and plodding and less methodical.
My quick POV? We are no longer synchronous communicators. We’re asynchronous. It’s why we prefer texting over talking. It’s the last luxury of time we have left – to think before we speak. And as such, like Tokbox, I simply don’t believe video chat is the (in the words of Zuck) “super awesome” killer feature the world’s been waiting for.