Sidescrolling Around The Globe With The Honda CBR250R

 

To promote the Honda CBR250R Motorcycle, Honda took an interesting route – 2D scroller. While classified as a game – the objective is to take a trip around the world on your bike – it’s really an immersive community based interactive tour reminiscent of Red Interactive’s website. As Autoblog had mentioned, it would have been easy for Honda to roll out the boilerplate series of Youtube videos  chock full of stock bike material. This is the antithesis of that and Honda Motorcycle’s four wheel counterparts could learn a lot from this campaign. Kudos Honda!

(via Autoblog)

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