Strikeforce, Showtime’s MMA rival to the UFC juggernaut may lack the talent and promotion to attract huge PPV audiences, but nobody can knock them for taking a step towards innovation with their recent ad campaign promoting their Nick Diaz vs. KJ Noons headline event this Saturday.
What compelled me to write the post was how Twitter was integrated into the unit. Instead of driving fans of either KJ or Nick to a microsite, the ad simply asked viewers to roll over and vote who they thought would win the grudge match between the two fighters. Once clicked, the ad drove directly to twitter with a pre-canned message and hashtag:
I pick #Noons to win the Strikeforce fight this Saturday at 10PM on SHOWTIME @shosports
So far the ad seems to be eliciting not just clicks, but conversation. Conversation that may capture the attention of Twitter’s growing 18-34 year old male demographic.