Three posts in a row dedicated to my newest favorite technology. This example comes from those crazy peoples in L.A., Zugara. For those who don’t know Zugara, they’re an awesome agency. I’ve worked with them in the past on IVR games and think the world of their team out there.
What they’ve done in the video above is apply augmented reality to the shopping experience. Basically allowing you to virtually “try on” clothes before you buy them. I can see a mainstream real-world application of this so kudos to them for being first to the fence.