If you have a moment and have never experienced augmented reality before, you may want to check out the new weareautobots.com Transformers promotional movie website. Through AR, you print a piece of paper with a symbol on it (in the above case, it looks like a “T”). That symbol triggers an event which launches a 3D model of Bumble Bee. The model can be seen from multiple perspectives (think hologram) and is complete with sound as well.
Give it a shot if you’ve never done this before. All you need is a webcam and the downloadable plugin.
I’m a huge fan of AR and think the applications are endless.