Google To Test Inclusion of Favicons In Adwords

If you look at the sponsored links on the right, you’ll find something interesting and new to Google’s offerings: the inclusion of Favicons. Search Engine Roundtable users sent in the screenshots to the blog and they posted about it earlier. Currently they are only testing the inclusion in Europe for a select group of advertisers, but I have to admit, I like it a lot, as icons and especially the favicon further plays an important role in brand recognition strategies.

Good stuff!

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