So I decided to watch the live MSNBC stream of the Obama speech tonight when what do we see here? A pop up video ad, but not just any ad. No, no, no! This was easily the most contextually relevant in-video ad I’ve seen to date.
Whoever decided at RIM to run the Obama can’t-live-without-his-favorite-gadget-ever in-video spot, kudos to you. Brilliant placement that I even think our President would endorse.