5 Points To Consider Before Creating A Corporate Twitter Account

  • What information is most useful to your audience?

  • How will you plan to update your twitter feed? Dedicated staff? A ubiquitous handle?

  • Have you considered how twitter plays a role in your overall marketing communications strategy?

  • How frequently do you plan on updating your twitter account?

  • What level of transparency are you willing to share with your followers? If you need a lawyer to cross check this one, you may want to avoid twitter all together…

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