Sure Whopper Virgins is filled with ethnocentrism that an Anthropologist wouldn’t touch on his best day, but I say you can’t win them all and their batting average is still super high.
That’s why when they roll out a new BK themed product such as FLAME “meat scented” body spray, you can’t help but man crush these guys to death. I just get outright gleeful. Couple that with the fact you can BUY it…coupled with the fact that it’s SOLD OUT and you get an idea how creativity can define a brand within its target.
On a side note, I often wonder what CP+B would do if they ever got their hands on a domestic beer company’s ad budget. Scary thought how quickly they’d turn drinkability into something entertaining…
Brilliant work by Crispin!