Mini Cooper’s Use of Augmented Reality

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While I was at a previous agency, I dove into the feasibility of using augmented reality in car showrooms. Mini has taken this concept to advertising via a recent campaign leveraging the technology.

The Future of Ads has a great synopsis on how they experienced the technology. The positives coming out of it definitely outweighed the negatives. Give it a read and you can try it out yourself which I plan on doing and following up on this post later this week.

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