Short and sweet, all jokes aside, I like it. As I’ve commented previously throughout the blogosphere, I felt the brand has always stood for youth and the new logo has a Hollister cache the other didn’t. Will the new logo lead to increased sales? Possibly. I’ll be interested to see the accompanying campaign to the rebranding.
Coming soon however is video of the Pepsi “unboxing” as I was invited, along with Ken Burbary to join Shannon Paul at the Woodward Avenue Brewery for the intimate festivities. It was riveting (and a lot of fun in the process).