Whatever happened to the simple crop circle? A German artist has mowed a large 160 meter square QR/Semacode into a field in Germany. Google Earth users who stumble upon the code can then use their mobile devices to point, click and open the special message awaiting them.
According to the artist’s website: “A Semacode measuring 160 x 160 meters was mown into a wheat field near the town of Ilmenau in the Land Thuringia. The code consists of 18 x 18 bright and dark squares producing decoded the phrase “Hello, world!. The project was realized in May 2006 and photographs were taken of it during a picture flight in the following month.”
For non-developers and developers alike, Hello World is an innocuous greeting. The context from which developers use it is very similar to how non-developers would. Think of it as a modern day, “Can you hear me my dear Watson” that’s used as an opening statement for code.
To juxtapose technology over something as generically environmental as a field is very, very neat. Add the Google Maps integration and my knees get weak. What a brilliant way to get a message to the masses.