Microsoft Throws The Ultimate WTFH With Their Ad Campaign

So I was wrong.

I’m sorry.

For weeks now I’ve been defending the now infamous Gates/Seinfeld ads by explaining that my assumed goal of the campaign was to eliminate any association between Microsoft and the “PC Guy” from the Mac commercials.

Hello 180.

According to Gizmodo, Seinfeld is out for now and a PC Guy lookalike will be the new centerpiece to the campaign.


I can’t defend this move but I won’t judge until I see the creative. On first glance however, I’m probably more confused at this direction than the viewers of the original Gates/Seinfeld ads were…

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