Trent Reznor Is Marketing Savvy

To kick off the band’s new tour, Nine Inch Nails is performing an exclusive concert in Los Angeles and in Reznor-esque fashion, he’s providing his fans with free tickets. With a very tech savvy catch…

The band posted a file to its website with concert tour locations a couple weeks ago that visitors could download and open in the Google Earth software. Last Friday, a mysterious place marker appeared on the map, labeled “under the rock,” that pointed to a location in Burbank. Beneath that rock was an envelope giving the lucky discoverers entree to the show.

Trent Reznor checks off flashmobs and geocaching on his list of cutting-edge marketing tools. And that my friends, is pretty damn cool.

Learn more about this campaign via The LA Times.

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