My Contributions to AdAge Digital Next Blog

I was asked by AdAge to contribute to their Digital Next blogging initiative. I’m pretty jazzed about my participation – in fact given the pedigree of my colleagues in this endeavor, I can’t help but wonder how on earth this happened to me. Starting my career sleeping on the floor of a loft in Detroit, working day and night evangelizing the SMS space to embracing emerging media as an integrated component to a much larger play to flipping the world of video games on its head through Eiko’s involvement with in-game advertising to ultimately meeting one of the very people I’m working with on this AdAge piece, Colleen DeCourcy and joining her at Organic per her influence and my infinite gratitude.

Somehow I stumbled into New York where I was lucky enough to have met SVP of Communications Melanie Mitchem while at PHD. Without Melanie, I don’t believe the success I’ve experienced today would have ever been possible. So yeah, I consider myself fortunate.

Ok, enough of the teary awards ceremonial speech.

As of last week, I’ll be sharing the AdAge blog stage with some of the most talented minds in our industry:

David Armano, VP-creative at Critical Mass, Chicago

Colleen DeCourcy, chief digital officer at TBWA Worldwide, New York

Darren Herman, head of digital media-group director at The Media Kitchen, New York

Ian Schafer, CEO and founder of Deep Focus, New York

Reuben Steiger, CEO, Millions of Us

Troy Young, chief marketing officer, Videoegg

Mat Zucker VP-executive creative director at Agency.com

You can read my first post at your leisure. I’ve yet to come to some sort of conclusions as to how you’ll be able to distinguish a Thought Industry post verses an AdAge post with the exception being that my AdAge posts will attempt to use an advertising/media lens to convey my thoughts.

In the meantime below is a snippet of my first AdAge post:

Why ‘Unlearning’ Old Concepts Can Be Harder Than Learning New Ones

My wife and I are the proud parents of a beautiful just-turned-4-year-old daughter. She shares a number of hand-me-down traits from our collective gene pools — she’s a little shy, personable when she’s warmed up to you and absolutely loves tapping into her creativity. And though I adore her inherent curiosity, I’m even more amazed by her rapid capability to learn new behaviors.

So you could imagine for someone in my position, with an exhaustive playground of technology and gadgetry scattered throughout my house, what kind of impact that has on a child. We’ve always subscribed to a different philosophy though, even when she was still crawling: At no point would we discourage her from satisfying her desire to understand how things work and the purposes they serve. Yes, even at the shortened lifespan of my toys. Sure this has resulted in a few spills of juice on my MacBook and I still cringe when I hear my iPod hit the hardwood floor but I rebound quickly, knowing that it’s all in the name of learning.

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