Social Media Made Simple

Something we came up with today at work. Didn’t recreate the wheel, but I think we probably condensed 80 pages of white paper fodder down to 5 sentences.

Best practices associated with social network marketing strategy:

1. Listen to your audience

2. Identify your greatest advocates

3. Engage your audience

4. Amplify their affinity

These are all measured by level of engagement and influence.

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