Mobile + Merchandising Inches Closer To Mainstream

By no means am I going to share my thoughts with you and fully convince you that your phone is converging with your wallet. However, the more companies like Moosejaw embrace the mobile phone as a commerce platform, the more accepted a mainstream practice mobile commerce will become.

Ironically every day consumers use mobile phones to purchase goods. The caveat being that the bulk of those purchases never leave the mobile device itself. Restrictions by U.S. carriers forbid purveyors of premium SMS services to offer items non-digital items for sale. That means no premium SMS pizza purchases, or vending machines, or your wife’s next pair of Marc Jacob’s shoes.

Paypal has created work arounds, offering secure WAP m-commerce solutions, but the process is cumbersome and real world retailers won’t recognize the services in-store.

Consumers continue to blur the lines of technology and commerce. In fact I’m willing to predict that cash goes digital within our lifetimes. That’s right, we’re talking no need for paper or coin – just an infrared reader of some sort.

In the interim, we need to evangelize these new platforms for transactional purposes.

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