It started with a tweet from ESPN’s Bill Simmons earlier this afternoon.
Which lead to a click on the link to the video he mentioned as a must see.
Which further lead to the epiphany that:
- Lebron James just cemented a top 3 career highlight.
- The game was still taking place while I was watching said highlight on Youtube.
This was either the smartest marketing in NBA history – to quickly package highlights as shareable infosnacks and feed them to the masses of consumption hungry enthusiasts, or simple luck that someone had the foresight to push a highlight up before the game was even over. It goes without saying, I firmly believe “the dunk” may have just cemented the convergence of lean forward with lean back media consumption.
Substantiating all of this was the post-game interview with Lebron where our ESPN sideline reporter whipped out her handy iPad to show him that not only was the clip worthy of burning cellular bandwidth, but it was already viral.
Am I actually seeing this?! Whatever happened to the standard NBA copyright statement read before and after every game?!
I think it’s fair to say it’s officially been obliterated.
No media professional could have predicted where and how we would be consuming content but the signs were there. Whether you call it democratized content, transient media or “lean anywhere”, somewhere in a jail cell in New Zealand, Kim Dotcom is laughing at all of us making paper airplanes out of SOPA legislation documents.
It’s cliche but the world IS changing. It’s constantly changing actually and we are so close to living that AT&T “So four seconds ago” parody it’s scary. Oh we’ll get there too. Just wait until Google gets their act together with Hangouts On Air. Then I’m convinced clips will turn to streams, and we’ll be watching, engaging, commenting and +1′ing all forms of media in as real time as real can get.
The future’s crazy and I saw a glimpse of it through the power of a single slam dunk.